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Observability at KubeCon EU

KubeCon EU took place in London last week. It was a huge event with representation from across the whole cloud native spectrum - from three person start-ups all the way up to Google. The buzz at the event was palpable - you could hear it, feel it and almost taste it - although that may have been down to the copious amounts of free coffee and Diet Coke. It also confirmed the growing strategic and commercial importance of observability. Full stack observability newcomers Dash0 were Platinum sponsors and stole the show with their Pit Stop booth, Grand Prix racewear and high-end swag.

In London, they say that you are never more than a few feet away from a rat and, at KubeCon, it seemed like you were never more than a few yards away from an Observability vendor or booth. SquaredUp backed on to Kerno, who sat opposite Incident.io. On the South side, Kloudfuse were just a few doors down from Honeycomb and if you then took a right turn from their crib you would find the bustling OpenTelemetry Observatory. The Observatory was home to a who’s who of the observability cosmos - Dotan Horovits, Daniel Gomez Blanco, Martin Thwaites, Adriana Villela and many other A-listers were in attendance. I was lucky enough to bump into Adnan Rahić, who gave me a really great walkthrough of BindPlane's truly amazing oTel Fleet management capabilities. Naturally, Datadog, Dynatrace, Grafana and New Relic were represented - but so were newcomers like Control Theory and SigLens.

Observability Everywhere

Observability also featured heavily on the packed schedule of talks. There were over thirty talks on observability at the KubeCon main event as well as packed sessions at the co-located Observability Day. A highlight for me was Michele Mancioppi's eye-opening talk on the power of the Linux DL_PRELOAD function (no, I had never heard of it before either). Elsewhere Karthik Kalyanaraman of AI observability pacesetters Langtrace and Guangya Liu of IBM Instana spoke on Agentic AI Observability. It was also great to see the Perses project on the big stage with a talk on Dashboards as Code by Nicolas Takashi and Antoine Thébaud. Dynatrace spoke at so many sessions that they were almost running an event within an event:

Dynatrace weren't slacking

A while ago, we published this piece on the unique aesthetics of observability tooling. Observability is not just about logs, metrics and traces – it is also about great visual design, and events like KubeCon literally give you the chance to see beautiful UI’s on the big screen. Seeing Datadog’s Kubernetes Active Remediation on a 48 inch long monitor was pretty jaw-dropping. Likewise, a demo of Dash0’s SIFT features really gave a great close-up view of the level of detail that goes into the application’s UX. As well as being slick it is also insanely fast.

Connecting and hand-shaking

At events like KubeCon there is so much happening that you have to make choices. If you are attending as an exhibitor, you want to speak to visitors at your booth but you also want to catch talks, meet friends and soak up the event. Something has to give. In the end it was the talks that had to make way - after all - you can catch up with them on YouTube.

I had the good fortune to catch up with the all-knowing Andrew Mallaband - a person whose observability memoirs will one day be a great read. I also finally picked up a copy of Buzzing Across Space signed by eBPF Jedi Bill Mulligan. An unexpected highlight was talking to Hanson Ho of Embrace - who is not only a mobile observability guru but is also the fount of all knowledge about Watford FC.

Don't mention Luton Town...

Event Signals

I had many talks with visitors at the SquaredUp stand, and there were a number of themes that emerged. One is the incredible diversity of observability needs. It is not a one-size-fits-all question. Some people wanted better visibility of their Cloud costs, others wanted anomaly detection across ten thousand hosts. There are also many different levels of maturity - some organisations have a fully built-out infrastructure, whereas others are just starting out on their observability strategy. Whilst there is a growing adoption of OpenTelemetry, for many it is still something of an unknown quantity. My feeling is that there is a great opportunity for vendors who can provide support and guidance to companies who are just beginning to dip their toes into the water.

Ghib it up for smart dashboards

Observability is a space that is expanding and evolving so fast that it is hard to really pin down the state of the market. What I am sensing is that it is a growing space rather than a zero-sum game. Observability is a very wide domain. New entrants into the market do not necessarily need to try to prize customers away from Splunk or Datadog to build a business. Instead, companies can carve out their own niche in an emerging ecosystem.

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